Michelle is an expert in creative problem solving and innovation strategy, with a career that bridges the worlds of business, education, and media. As Education Director at Bauer Academy (part of Bauer Media Group), she works at the forefront of designing learning programmes that meet the real demands of modern organisations — from high-impact apprenticeships to leadership development for senior teams.
She works directly with executive boards, senior leaders, and cross-functional teams to help them think more creatively, tackle complex challenges, and embed new ways of working. As a certified LEGO® SERIOUS PLAY® facilitator and Level 7 qualified coach, Michelle blends strategic rigour with creative tools that unlock insight and action.
Her sessions are trusted by business leaders who need clarity and who want practical ways to make creativity work under pressure.
Before stepping into learning and development, Michelle spent over a decade in the creative industries, producing some of the UK’s biggest commercial radio shows and chart-topping podcasts for The Guardian and Amnesty International. She now brings that same creative mindset into boardrooms and workshops, helping people across industries think differently — and solve the right problems.
Michelle’s mission is to demystify creativity and show how it can be used as a practical, repeatable skill for solving real-world problems.
Her first book – The Problem Paradox – is being published in 2026 and brings together her years of experience teaching, designing, and applying creative strategy — helping professionals move from reactive thinking to focused, confident problem-solving that drives real results.
Michelle Mackay 